There are several ad formats you can generate from the same brand. Start from the brand when you already know which business the ad is for. Start from a team playground when you are exploring a format.
| Start here | Use it when |
|---|---|
| Brand home | The brand exists and you want the result stored there |
| Brand sidebar libraries | You are already in the brand and want that format's list |
| Campaigns | You are planning a body of work, not a one-off ad |
| Team Playground | You will pick or create a brand during the flow |
Playgrounds (Video Ad, Product Ad, UGC Ad, Static Ad, Rich Media, Carousel, Freeform) live on the team. Video, Static, Carousel, and Rich Media playgrounds ask Which business is this ad for? (Your brands, a Google place, or Add "{name}" as a new business), then open a Generation Studio. Use Brand options to choose an existing brand or create a new one. Product Ad and UGC Ad open their own studios: pick Existing or New brand (UGC then Save brand). If several brands share a website, pick the intended one.
Full comparison: Playground vs launchpad.
For a single image or clip — not a full ad — use team Tools instead. See Tools.
Still orientation-only (walkthrough next):
Until those guides land, open the matching tile from a prepared brand or the team playground. See Work in a brand and Generation basics.