Rich media ads are responsive HTML5 display creatives sized for IAB placements. Use them when you need animated or interactive display units rather than a still or a video spot.
Prefer the brand path when the brand already exists. Prefer the team Rich Media playground when you are still attaching a business.
Before you start
- Correct team and enough credits
- Brand Website present and guidelines reviewed when possible
- Optional: product images as references
- Decide Ad Style — Regular (usual default), Default, Parallax Scroller, or a gamified unit (Scratcher, Fruit Machine, Spin-to-Win)
Path A — Brand home
- Open the brand. Under Or start from a format, choose Rich media. Or open Rich Media in the sidebar and choose Generate New.
- The brand's Rich Media Generation Studio opens at
/home/brands/{brandId}/rich-media/create— the same studio as the playground, with the brand already filled in. - Fill Creative direction (objective, style, ad style, language, creative concept, references), then the output settings (IAB sizes and models).
- Choose Generate rich media.
- Open the new row in the brand Rich Media Ads list to reach
/home/brands/{brandId}/rich-media/{generationId}.
The brand is locked in this studio: there is no business search, Brand options, or new-brand mode. If you leave the studio before generating, your text and settings are still there when you come back in the same browser tab. Files you attached must be added again. Start over appears once you have changed something and returns the studio to its starting brief.
Path B — Team Rich Media Playground
- On the team home, choose Rich Media.
- On Rich Media Generator, use Which business is this ad for? — the same search as Create video ads.
- After a place is selected, the Rich Media Generation Studio opens (Shape the idea, add your references, and choose the banner sizes your animated HTML5 ad is built for.). There are no Configuration / Content tabs — one studio page holds everything.
- In the brand header, confirm the business name. Open Brand options to Choose an existing brand or Create a new brand. Choose Start over to pick a different business.
- Fill Creative direction, then Output settings, then Generate rich media.
A successful playground run opens /home/brands/{brandId}/rich-media/{generationId}.
Studio layout
| Area | What you set |
|---|---|
| Business and brand | Name, website (when missing), and where to save the ads |
| Creative direction | Ad objective, visual style, language, ad style (and offer details when gamified), then the creative concept |
| Output settings | Target IAB sizes and model settings |
| Footer | Bar under the card: size / credit summary and Generate rich media |
Creative direction
| Field | Required? | Notes |
|---|---|---|
| Ad Objective | Yes | Default often Brand Awareness |
| Language | Yes | Default English (US) |
| Visual Style | Yes | Default Auto Detect |
| Ad Style | Yes | Usual default Regular; also Default, Parallax Scroller (scroll-driven depth; only some IAB sizes), or gamified styles (Scratcher, Fruit Machine, Spin-to-Win) |
| Persona | No | On the brand studio, speak to one of this brand's personas, or leave it so the AI creates an audience for each ad |
| Offer Details | For gamified styles | Promo copy such as a percent-off or coupon code |
Creative concept
- Type an optional brief in Creative concept — offer, legal lines, interactivity notes
- Generate concept — AI draft using the business, ad style, and sizes (uses credits)
- Add references — upload images or MP4, or browse the Media Library when an existing brand is selected
Output settings
| Field | Required? | Notes |
|---|---|---|
| Target IAB Sizes | Yes | Multi-select; presets for Popular, Desktop, Mobile, and more. One responsive ad covers every selected size |
| Model settings | Yes | Collapsed AI Model is often Claude Opus 5.5. The brand studio uses the same default. Expand to change it |
After generation
- Wait for status complete on the generation page, brand Rich Media list, or Recent activity.
- Review units by IAB size. Check logo, offer, and animation behavior for the placements you selected.
- Open Rich Media Studio on the generation page to preview and iterate.
- Share or publish when the brand has the right connections — Connect publishing accounts.
Leaving the playground resets the form when you return — each visit is a new transaction.
Personalize with a data sheet
A rich media ad can become a template: one self-contained HTML5 bundle per row of a data sheet, each with its own click-through. On the rich media ad's page, choose Personalize with data, bind its variables to the sheet's columns, preview rows, and choose Review set. You see the exact quote before anything is generated.
Walkthrough, including what a template may load to be bundled: Personalized rich media sets.
Personalized creative sets are rolling out to teams gradually. If you do not see Personalize with data, contact support to ask for access.
Where finished rich media ads appear
- Brand Rich Media
- Brand home Recent activity
- Team Recent creations → Rich Media